Positive Celebrity PR-Tom Cruise

Tom Cruise is a former hero of American pop culture. Women fell in love with Tom Cruise when he was a young man dancing across the floor in underwear and socks in the film Risky Business. Currently Tom Cruise has not made many friends in the homes of Americans. Tom Cruise has publically degraded the use of post partum depression drugs, as well as any other drugs for those having mental problems or other ailments. Most of the public is terrified of the church of Scientology and views it as a cult. The public also blames Tom Cruise for the corruption of America's sweetheart Katie Holmes. As if this weren't bad enough Tom Cruise made a spectacle of himself on the Oprah Winfrey show by jumping up and down on her couch to proclaim his love for Katie Holmes. So how do we go about rectifying this in the eyes of the media? This is a tough predicament that I'm sure Tom Cruise's team have spent many hours contemplating. I have devised a solution to the best of my ability to make the public see Tom Cruise favorably again.

I believe that Tom Cruise must separate himself from the church of Scientology. Maybe Tom should be photographed in public going to a Catholic church with Katie Holmes family during the Christmas holiday. Tom and Katie should also make some normal friends and maybe been photographed with them so it does not appear that Tom is somehow keeping Katie caged. Tom should make amends with Brooke Shields and perhaps volunteer to help mothers suffering from post partum depression or make a financial donation to aid with their care. Tom Cruise should show the public that he is able to laugh at himself. Possibly Tom could go on a program like SNL or MadTV and parody his couch jumping incident on the Oprah show. Finally, I think that Tom would benefit from being less serious and potentially scarring people. I think Tom could benefit from taking a role in a romantic comedy and showing himself again as the heartthrob Americans fell in love with.

Messages in Ad Campaigns

  Favorable Campaign Messages

Many messages the media sends to consumers are unfavorable and serve as desperate attempts to secure business by making the consumer feel unworthy.  One campaign that I feel secures business by making the consumer feel that they are already beautiful is Dove.  Dove has done a wonderful job of making ordinary women feel they are beautiful as they are and don't need an array of products to make them worthy of attention.  Dove has used real women in their campaigns and the average female consumer identifies with these women.  Because the consumer identifies with these everdya women and supports Dove and their message of "real beauty" they are more likely to support heir brand.  Another brand that I feel does a great job of making women feel that they are already worthy is Loreal.  Women are constantly doing for others whether it be their families, friends, or children's school organizations.  Loreal sends the message to women to take time out for themselves using the popular slogan "because you're worth it."

Unfavorable Campaign Messages

The campaigns which I feel send an unfavorable message are those that objectify men and women.  Examples of this include the Bud Light commercials which imply that women are brainless and will have a threesome with men simply because they are drinking a Bud Light.  Another example of a message of objectification is the Axe body spray commercial featuring the chocolate man.  This commercial sends a message that men are objects and women just want to use them for their own pleasure.  These messages are a sharp contrast to the real beauty message conveyed by Dove.