I really like the positioning for Flat Earth chips. I think that the company is doing a great job of telling the public that this is something different that they've never seen before. Women are an untapped market in the snack world. When people think of chips they tend to think of junk food. Flat Earth is attempting to reprogram the consumer's mind.
They are telling the consumers who never thought they'd see pigs fly or a healthy chip, that the future has arrived. The commercial is cute, but seems that it is being marketed to an older generation. For a younger market I think that Flat Earth might benefit from using young celebrities and appeal to the body conscious nature of women.
I think that Flat Earth could benefit from a similar commercial to the Viagra commercial viewed in class, where the men are dancing in the street. The commercial could benefit from showcasing a more upbeat and "free" woman.
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